Turning carbon footprint tracking into a rewarding experience
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Challenge
Creating a new kind of climate engagement platform for users and enterprises
When Greenr approached us, they had a bold vision: to make carbon footprint tracking intuitive, social, and rewarding for individuals and, later, businesses.
Initially, the app was designed for individual users, particularly millennials and Gen Z, to help them track their carbon emissions, offset them, and adopt more sustainable behaviors.
However, Greenr’s long-term vision wasn’t just to serve consumers, but also to provide a solution for businesses and organizations looking to achieve net-zero goals.
To get started, the Greenr team needed a trusted partner to help them:
- Quickly build an MVP mobile app to meet government funding deadlines without exceeding strict budgets.
- Deliver a smooth, gamified user experience that would appeal to a young, tech-savvy audience.
- Build a scalable foundation that could expand into B2B services for companies that need to track and report their own carbon emissions.
Greenr wasn’t just launching another sustainability app – they were creating a new kind of climate engagement platform. The technical execution had to be flawless, fast, and flexible enough to evolve with their ambitious roadmap.
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Solution
Three stages of growth: From individual tracker to corporate climate companion
First iteration
In its first iteration, Greenr focused on the individual user experience. This included developing a gamified carbon tracking app that enabled users to easily track their daily activities (e.g., meals, transportation), measure their carbon footprint, and receive instant feedback on ways to reduce or offset it.Key features included:
- A carbon footprint quiz to assess daily activities and lifestyle choices.
- A rewards system where users could earn badges, crowns, and points for sustainable behaviors.
- Social features to engage users, track their progress against peers, and encourage participation through friendly competition.
Second iteration
As Greenr’s initial user base grew, the need for enterprise-level solutions became apparent. In the second iteration, Greenr expanded its platform to meet the needs of organizations looking for carbon tracking and employee engagement tools.
This included:
- Introducing employee engagement tools and the ability to track company-wide carbon footprints.
- A corporate dashboard where companies could manage and report on their emissions while engaging employees in sustainability efforts.
- New features such as supply chain management to help companies switch to more sustainable suppliers and offset emissions.
Third iteration
By the third iteration, Greenr’s platform had become a full-fledged climate companion for both individual users and businesses.
This version featured:
- Comprehensive data and customized action plans for organizations pursuing net-zero goals.
- The employee engagement tool was expanded to include in-app challenges, progress tracking, and performance benchmarking.
- A corporate version that enabled companies to report emissions and make more sustainable decisions, such as switching suppliers and purchasing carbon offsets.
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Results
Empowering individuals and organizations to take action against climate change
Successful B2C & B2B transition: Greenr smoothly transitioned from a consumer-focused app to a platform that supports both individuals and businesses, expanding its user base and creating new revenue streams.
Engaged user base: Gamification proved highly effective, driving consistent engagement and making carbon tracking fun for Millennials and Gen Z. With rewards, challenges, and social interaction, Greenr successfully turned sustainability into a daily habit.
Business growth: For businesses, Greenr’s employee engagement tools and carbon data tracking were key drivers of success. Companies were able to seamlessly integrate sustainability into their operations, track emissions, and work toward net-zero goals.
Greenr’s real-world environmental impact:
- 12,800+ tonnes of CO₂e avoided
- The equivalent of 565,000 trees growing for one year
- Over 5,600 cars taken off the road
- Users across 90 countries and counting
Future-proof platform: Built on a flexible tech stack, we prepared the app to support upcoming features like AI-powered food tracking and advanced reporting without rebuilding.
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