Agenda
18:00 – 18:30
Grab a drink and a bite and enjoy networking with our speakers and other attendees
18:30 – 18:50
Maximising the market potential of mobile products in Poland and in the UK
Key topics:
- Key trends in the Polish and the UK mobile development markets
- Findings from the Loyalty Report by Apadmi
- Findings from the report: Polish Retail Market Analysis & Trends
Speakers: Garry Partington – CEO and Co-Founder of Apadmi, Wojciech Szwajkiewicz – CEO and Co-Founder of Droids on Roids
Moderated by: Jake Sargent, Group Marketing Director at Apadmi
18:50 – 19:10
Maximising efficiency and employee engagement in b2b distribution thanks to mobile gamification – the story of Hoppy by Carlsberg Poland
Speakers: Krzysztof Adamczyk – Country Manager for Key Account Development at Carlsberg Poland, Joanna Śpiak-Jadłosz – Customer Success Team Lead at Droids on Roids
*this session will be held in Polish*
[short networking break]
19:20 – 20:00
Maximising loyalty in mCommerce – panel discussion
Mobile is fast becoming the go-to channel for increasing loyalty for all organisations. Whether it’s creating efficient and effective experiences to drive more loyal behaviours, or providing a specific destination for your loyalty programme or rewards, mobile can help with bigger baskets, more frequent orders, cheaper acquisition costs and more responsive interactions. Hear from leading brands and expert practitioners on how you can maximise mobile for your business.
Key topics:
- Current trends in customer loyalty programs
- Personalization through data
- Gamification strategies
- Omnichannel loyalty
- How seamless mobile payment options can improve loyalty
Speakers:
- Emma Collins – Head of Digital Loyalty & Engagement at Poundland & Dealz (PEPCO Group)
- Nick Bamber – Chief Digital Officer at Domino’s Pizza Group
- Mike Wallwork – Chief Digital Officer at Footasylum
Moderator: Jake Sargent, Group Marketing Director at Apadmi
20:00 – 21:00
Drinks & networking