Event: Maximising Mobile Warsaw – 14th May 2025

Join us for an informal evening of expert insights and conversations with leading brands and organisations on how mobile experiences are driving success in retail.

Connect with experts for discussions on how to better:

  • understand customers,

  • improve your data,

  • generate loyalty,

  • and increase value.

 

Meet and network with leading retailers from Poland and the UK to hear how they’re setting themselves up for success with mobile experiences.

 

Join us in central Warsaw on 14th May. Scroll down to register and secure your place at this retail event.

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About the event

  • What to expect?

    Connections, insightful keynotes, appetizers and drinks with Europe’s leading retailers

  • When?

    Join us on Wednesday 14th May from 18:00 for a 30-minute networking session and an 18:30 start

  • Where?

    Loreta Bar (PURO Warsaw Downtown), 7th floor (Widok 9 St, 00-023 Warsaw)

Meet our speakers

  • Emma is a seasoned marketing and business leader with over 20 years of experience across digital loyalty, brand engagement, and corporate communications. Currently Head of Digital Loyalty & Engagement at Poundland & Dealz, she has held executive roles at DRPG, npower, and Jaguar Land Rover, bringing strategic insight and leadership to every role.

    Emma Collins

    Head of Digital Loyalty and Engagement at Poundland & Dealz

  • As the Chief Digital Officer, Nick is leading the company's transformation into a data-driven eCommerce powerhouse. With extensive experience in growing eCommerce for major brands including Asda, Missguided, FirstGroup, and Betsson Group, he has been instrumental in evolving Domino's digital strategy. Under his guidance, Domino's has significantly increased app usage, aiming to become the "Netflix of pizza" by leveraging data to enhance customer experiences and drive growth.

    Nick Bamber

    Chief Digital Officer at Domino's Pizza Group

  • Krzysztof is an experienced manager with over 20 years in sales, with the last 17 years dedicated to the beer category. Currently, he oversees partnerships with wholesale clients, manages commercial export operations, and drives eCommerce initiatives at Carlsberg Poland. Krzysztof is enthusiastic about innovative technologies and their application in business. He is also the originator of the Hoppy app. His passion for innovation and technology allows him to effectively combine modern solutions with traditional business models, delivering tangible benefits to both the company and its partners.

    Krzysztof Adamczyk

    Country Manager for Key Account Development at Carlsberg Poland

  • Garry Partington is the CEO and co-founder of Apadmi, a leading digital product consultancy known for its work with brands like the BBC, NHS, and Co-op. Under his leadership, Apadmi has expanded across Europe, securing private equity investment to drive further growth. With a vision for global expansion, he continues to lead innovation in the digital sector.

    Garry Partington

    Co-Founder and CEO at Apadmi

  • Starting as a software developer in 2005, Wojciech has a deep technical foundation and a passion for building digital products with global impact. Recognized in Forbes Poland’s “30 Under 30” in 2017, Wojciech led Droids on Roids to be listed twice among Deloitte’s “50 Fastest Growing Companies in CEE.” Under his guidance, Droids On Roids built a strong client base in Europe with brands like Carlsberg, CCC, NTFY and beyond into the USA with Unilever and Giphy.

    Wojciech Szwajkiewicz

    Co-Founder and CEO at Droids on Roids

  • Joanna is a Client Services leader with over 9 years of experience in client-facing roles within software development companies. She specializes in building strong relationships and delivering value-driven solutions. Leading high-performing teams, she combines innovation and collaboration to align technology with business goals, driving meaningful impact and value for clients.

    Joanna Śpiak-Jadłosz

    Customer Success Team Lead at Droids on Roids

  • Jake is the Group Marketing Director at Apadmi, bringing over 20 years of experience in digital strategy and award-winning campaigns. In his role, Jake engages Apadmi's customers and clients with innovative marketing initiatives and provides strategic direction across the Apadmi group.

    Jake Sargent

    Group Marketing Director at Apadmi

Agenda

 

18:00 – 18:30
Grab a drink and a bite and enjoy networking with our speakers and other attendees

 

18:30 – 18:50
Maximising the market potential of mobile products in Poland and in the UK

Key topics:

  • Key trends in the Polish and the UK mobile development markets
  • Findings from the Loyalty Report by Apadmi
  • Findings from the report: Polish Retail Market Analysis & Trends

Speakers: Garry Partington – CEO and Co-Founder of Apadmi, Wojciech Szwajkiewicz – CEO and Co-Founder of Droids on Roids

Moderated by: Jake Sargent, Group Marketing Director at Apadmi

 

18:50 – 19:10
Maximising efficiency and employee engagement in b2b distribution thanks to mobile gamification – the story of Hoppy by Carlsberg Poland 

Speakers: Krzysztof Adamczyk – Country Manager for Key Account Development at Carlsberg Poland, Joanna Śpiak-Jadłosz – Customer Success Team Lead at Droids on Roids

*this session will be held in Polish*

[short networking break]

 

19:20 – 20:00
Maximising loyalty in mCommerce – panel discussion

Mobile is fast becoming the go-to channel for increasing loyalty for all organisations. Whether it’s creating efficient and effective experiences to drive more loyal behaviours, or providing a specific destination for your loyalty programme or rewards, mobile can help with bigger baskets, more frequent orders, cheaper acquisition costs and more responsive interactions. Hear from leading brands and expert practitioners on how you can maximise mobile for your business.

Key topics:

  • Current trends in customer loyalty programs
  • Personalization through data
  • Gamification strategies
  • Omnichannel loyalty
  • How seamless mobile payment options can improve loyalty

 

Speakers:

  • Emma Collins – Head of Digital Loyalty & Engagement at Poundland & Dealz (PEPCO Group)
  • Nick Bamber – Chief Digital Officer at Domino’s Pizza Group
  • Mike Wallwork – Chief Digital Officer at Footasylum

Moderator: Jake Sargent, Group Marketing Director at Apadmi

 

20:00 – 21:00 
Drinks & networking

Previous attendees

Who we are

 

We’re Droids On Roids, a team of digital product creators and consultants based in Wrocław, Poland – a buzzing tech hub right in the heart of Europe. Since 2011, we’ve been transforming ideas into innovative, functional solutions for businesses around the globe.

In early 2025, we joined forces with Apadmi, a leading European digital product consultancy trusted by brands like Domino’s, Asda, and the NHS. Together, we’re blending diverse perspectives, deep industry expertise, and a shared passion for delivering outstanding applications.

Droids On Roids - about us

FAQ

  • How to get to Loreta Bar?

    Taxi: Ask the driver to get you to “PURO Hotel Warszawa Centrum”

    Tram: Tram stop Krucza is within 2 min walking distance

    Metro: Station Metro Centrum is within 5 min walking distance

    Upon entry, go straight to the lift and select 7th floor. We’ll see you there!

  • Do I need a ticket? Is there an entrance fee?

    Our event is free of charge and you don’t need any ticket. Just register via the form on this website and our team will add your name to the guest list.

    Places at this exclusive event are limited and strictly invite only, so if you want to join us – please make sure you have registered.

  • Can I bring a friend/colleague?

    This is an invite only event. If you’d like to bring a friend or colleague, please reach out to us at [email protected] to make sure we can add an extra person to the list.

  • What is Maximising Mobile?

    Maximising mobile is a series of in-person events run by Apadmi across key locations including Manchester, London, Amsterdam, and now Warsaw. With a combination of panel discussions, presentations and keynote speakers, Maximising Mobile events lift the lid on how mobile experiences can unlock value for businesses and customers.

Sign up to secure your spot

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