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Personas are fictional characters created to represent real final users of your application.
They help put yourself in their shoes and determine your users’ roles, goals, challenges, habits, and more.
At the end of the day, understanding and meeting their needs will ensure that your app is a success. Why?
A well-defined Persona will yield higher download rates and more importantly, it will maintain the engagement of the users.
So, use our battle-tested User Persona Template to define your app’s end-users. Good luck!