What will happen at the event?

Maximising Mobile Masterclass – Transforming CX With Tech is an exclusive event by Droids On Roids and Apadmi, designed for business leaders, marketers, and product innovators who want to elevate their customer experience strategy through technology.

This invite-only evening will unpack how mobile, AI, and data are reshaping the way brands connect with their audiences – from hyper-personalised experiences to loyalty programs that actually deliver long-term value.

Expect a mix of insights, real-world examples, and practical takeaways – all shared in a relaxed, friendly setting. No slides full of buzzwords, just meaningful conversations that help you rethink what’s possible with mobile.

Here’s what we’ll explore:

  • How to leverage AI for personalisation that feels human
  • What it takes to design seamless customer journeys
  • How to build loyalty through genuine value
  • And how mobile experiences can drive measurable business growth

Want in? Spots are limited, so be sure to register your interest!

Who you’ll meet

This masterclass brings together digital leaders shaping customer experience for some of Europe’s best-known brands – from global retailers to fast-growing innovators.

Here’s who’s taking the stage:

Alan Chadwick – Head of Product Management and Platform at Matalan

Alan is an accomplished leader in technology and business transformation, with a proven track record in driving innovation and excellence in customer experience. His background includes roles at Odeon Cinemas Group, Greene King, Domino’s and Matalan, where he has led high-performing international teams and delivered impactful business results.

Jordan Twiggs – App Product Manager at Topps Tiles

Jordan is a product manager and full-stack developer who is passionate about creating engaging tools. At Topps Tiles, he is leading the development of a new trade app that will transform the way professionals connect with the brand, purchase products, and interact with each other.

Bartosz Żochowski – Head of Loyalty & CRM at Decathlon

Bartosz is leading Decathlon Polska’s transformation to become more customer-focused through data-driven loyalty and CRM innovation. He developed an award-winning programme that establishes long-term relationships and drives measurable business growth.

Dominik Bursik – Account Executive at Bloomreach

Dominik helps brands across Central and Eastern Europe to unlock growth through data and personalisation. At Bloomreach, he assists businesses in designing AI-powered experiences that foster trust and deliver tangible results.

Kacper Cebo – CSO & Co-Founder at Open Loyalty

Kacper specialises in data-driven loyalty and gamification strategies, leading Open Loyalty’s global sales and strategy. With over seven years’ experience in the loyalty industry, he helps enterprise brands turn insights into strategies that drive business growth through loyalty.

Adam Fleming – Co-founder & Group Chief Innovation Officer at Apadmi

Adam is an innovation strategist who is passionate about leveraging emerging technologies to gain a competitive advantage. At Apadmi, he manages projects involving mobile technology, artificial intelligence and large-scale integration, helping brands to innovate quickly and purposefully.

Jake Sargent – Group Marketing Director at Apadmi

Jake has over 20 years’ experience in digital marketing and brand strategy. He drives marketing across the Apadmi group and will host the evening’s discussions, bringing valuable insights and plenty of energy to each session.

What’s on the agenda?

16:30 – 17:00
Grab a drink and a bite and enjoy networking with our speakers and other attendees.

17:00 – 17:05
Welcome & introduction
Speaker: Jake Sargent, Group Marketing Director, Apadmi

17:05 – 17:20
Apadmi Tech Trends Report – exclusive launch
Speaker: Adam Fleming, Co-founder & Group Chief Innovation Officer at Apadmi

17:20 – 17:35
How retailers use gamified loyalty to outperform competitors
A masterclass based on interviews with 300 top retail brands.
Speaker: Kacper Cebo, Co-founder & CSO at Open Loyalty

17:35 – 17:55
[Presentation topic to be confirmed]
Speaker: Alan Chadwick, Head of Product Management and Platform at Matalan

17:55 – 18:05
Short break

18:05 – 18:25
The future is personal – unlocking AI-driven customer experiences
Explore how AI and mobile experiences are transforming the way brands deliver personalised experiences.
Speakers: Jordan Twiggs (Topps Tiles) and Dominik Bursik (Bloomreach)

18:25 – 18:45
The secrets behind Decathlon’s app success
How a value-based loyalty program drives customer engagement and business growth.
Speaker: Bartosz Żochowski, Head of Loyalty & CRM at Decathlon

18:45 – 19:05
Panel discussion with all speakers
Moderator: Jake Sargent, Group Marketing Director at Apadmi

19:05 – 20:30
Drinks & networking
The official part ends, but the conversations continue – grab a drink, make connections, and share insights with Europe’s top digital leaders.

Why it’s worth your time

If you’re focused on creating smarter, more personal digital experiences, this masterclass will give you the inspiration and tools you need to make it happen.

You’ll leave with:

  • Proven strategies from global brands
  • Actionable insights on AI, mobile, and CX
  • New connections with like-minded innovators
  • Fresh perspectives on what it means to be customer-first in 2025

Join us at Loreta Bar (PURO Warsaw Downtown) on Tuesday, 18th November 2025. Spaces are limited – register now to secure your spot and be part of the mobile transformation.