Category: Blog, Business, Fundamentals, Project Management

User Story Mapping: Examples, Templates, and Best Practices | Guide for App Owners

Explore the ins and outs of User Story Mapping, understand its meaning for your digital product development, and learn how to implement it effectively.

User story mapping - templates, examples and techniques

Welcome to our guide to User Story Mapping! I’m Mark, a Business Analyst and Solution Architect. I’ve worked in fintech, ecommerce, and non-profit product development, collaborating with international teams at every step, from discovery to maintenance. 

As a Solution Architect, I use USM very often. This method helps us get a solid grip on what the project’s all about and what we need to do, setting us up for a successful roadmap and cost breakdown for your clients. 

I’ve prepared this guide to provide concrete, accessible insights into User Story Mapping. If you’re an app owner and want to learn how this approach can help in achieving your business goals, read on!

What is User Story Mapping?

User Story Mapping, pioneered by Jeff Patton, is a dynamic method that empowers teams to improve user experiences through visualizing and prioritizing product’s features. This process involves creating a holistic user interaction plan that focuses on desired outcomes.

As the name implies, USM also employs the concept of user stories. In Agile development projects, a user story is a short, simple description of a feature, told from the perspective of a user or customer of the system. User stories are often written according to the following template, although other styles also are used:

As a <type of user>, I would like to <some goal> so that <some reason>.

For example, a user story for registration might go like this: As a user, I would like to register using my email and password so that I will be able to access the app. 

Additionally, for something like a financial app with a QR code feature, it may look something like this:: As a user, I would like to make a payment by scanning a QR code so that I can make a purchase without having to enter my card details.

Each user story also identifies the user class and the rationale behind the request for that system capability. These are valuable additions. This class – which may not always refer to a human being – in a user story corresponds to the primary actor in a use case. Read also: How to Write User Stories and Why They are Crucial for Successful App Development

By visually mapping these user stories, teams effectively break down the customer journey, preventing any loss of sight during product development. In practical terms, User Story Mapping guides effective development, ensuring customer expectations are met. With this in mind, the best stage to create a product’s User Story Map would be the discovery stage. This will create the best groundwork to both start building and handle different versions.

So, how does it work in practice? Imagine you’re in a User Story Mapping session with your cross-functional team. Your goal is to write user stories that capture the essence of your upcoming project. The User Story Map takes center stage as you collectively brainstorm and organize your ideas. 

User story mapping workshop

You start with mapping user stories onto your story map, creating a visual representation of your project’s scope and priorities. This exercise not only streamlines communication but also fosters collaboration among team members. It ensures everyone is on the same page when it comes to project goals and user needs.

User Story Maps example

Let’s take a look at an example of User Story Mapping:

User Story Map Example

As shown in the image above, the top level contains specific features of the future product. It’s a common practice in agile development is to convert features into epics. This way, we can group all stories under a specific functionality. 

In the case of large products, these features can be very large and include many subgroups that are described at the second level in the product’s USM. In this case, the second level groups can also be specified as epics. This is often a great solution for optimizing development.

The next part of the USM is the specific user stories that represent each functionality from the user’s point of view. 

So, we have already structured the product and categorized it by functionality, focused around clear value to the user. But that’s not all USM gives us, as it can also aid in versioning. By dividing the user stories section into separate swimlanes, we can put user stories into product versions and identify which ones provide key value and put them in the MVP

This will help not only focus kickoff development on limited functionalities, but also aid in releasing it to users to receive first feedback as soon as possible (but we’ll talk about versioning in a separate article). We can use the same approach for v2 and beyond.

What you need to do before User Story Mapping

First – define and understand the various users and uses of the whole system.

Document the main purpose of the product from a business perspective. Ideally, this should be done via a BRD (Business Requirements Document) which describes the business objectives and high-level project scope. This will greatly help with prioritization and planning, as well as clarify the nature of the product for all involved stakeholders.

After writing the BRD, it’s time to dive deeper and create the primary documentation for all product functionality, which is where the User Story Mapping technique comes in handy. Because USM is readable and understandable for developers, it enables us to make a preliminary assessment of the upcoming development much more accurately. This is in contrast to business documentation, which often leaves a lot of questions from a technical point of view.

A huge advantage of this technique is scalability. Having created the first skeleton of the product User Story Map, we are able to continue working in it when planning new features or additions to existing ones. 

User Story Mapping tools

An important aspect of effectively creating a User Story Map is the availability and simplicity of the software used. Dedicated tools can simplify your workflow and improve collaboration, but it is not a prerequisite. A clear, efficient way to outline and prioritize user stories is always the most important. At its most basic, you can even use a piece of paper or post-it notes on a wall!

However, Miro has often proved to be a great tool for task like this. In Miro, you can use ready-made templates and it includes a user-friendly and intuitive interface by default. 

Why is User Story Mapping crucial for the success of your digital product?

In the complex process of digital product development, User Story Mapping becomes the pivot that provides a unique set of benefits to help guide your project to success.

Strategic work prioritization

User Story Mapping provides a panoramic view of the user experience, enabling teams to strategically prioritize tasks. This holistic perspective facilitates the organized structuring of work, seamlessly enabling the planning and executing of defined Sprints or releases.

User-centric development

Crafted from the vantage point of the user, the story mapping process ensures a deep understanding of user interactions. This emphasis on the user journey becomes a guiding force, aligning the product closely with user expectations and creating an resonating experience.

Proactive identification of challenges

Acting as a beacon in the development journey, User Story Mapping sheds light on potential roadblocks, risks, or challenges by presenting a comprehensive view of the product landscape. Proactively identifying issues enables teams to preemptively address them, saving valuable time and ensuring a smoother development trajectory.

Team harmony through visual guidance

True to its name, User Story Mapping creates a visual map that becomes the North Star for the entire team. This shared vision promotes unity by offering a reference point that team members can turn to when uncertainty arises. It ensures everyone is on the same page throughout the development cycle.

Continuous refinement for optimal results

A carefully crafted map with prioritized stories facilitates an iterative development cycle for early feedback. This iterative approach not only speeds up the feedback cycle, but also provides a foundation for continuous improvement. In essence, User Story Mapping transcends its role as a mere development tool; it becomes the cornerstone for building digital products that not only meet but exceed user expectations.

Why User Story Mapping is important

User Story Mapping template

At Droids On Roids, we often use Miro’s User Story Map Framework. It’s part of their paid plan, but if you’re looking for free options, we’ve got you covered:

Free FigJam template

user story mapping - templates on Figma

Steps to create a USM template in Figma:

  • Open Figma
  • Create a new FigJam project
  • Click “start with a template”
  • Find “Story mapping”
  • Done! Start mapping your stories

Free Miro template

user story map template - miro

Find the template here

Whether you’re in Miro or using sticky notes on a wall, the goal is simple – prioritize what matters in your system based on user needs. Software like Miro can streamline your workflow and enhance collaboration, but it’s not a must-have. What matters most is a clear, effective way to map out and prioritize user stories.

What are the key challenges of User Story Mapping? 

While compiling user stories is a powerful tool for speedy product development, it is not free of challenges. Here are a few that you should keep in mind:

Undefined user/customer personas

A clear understanding of the end user is fundamental to effective User Story Mapping. Without well-defined customer personas, the whole exercise is futile. Personas are fictional characters created to embody the real end users of your app. They represent the goals and behaviors of your customers – check out how to clarify them

An unclear problem statement

A clear problem statement is really important. Without it, compiling user stories can backfire, leading to incorrect stories and wasted resources. 

P.S. When you’re defining your personas and the problem your product should solve, diving into Product Discovery is a total game-changer. Don’t skip this step – it’ll save you a ton of time and money by avoiding future problems.

Limited utility of physical maps

Physical story maps can face practical challenges, such as notes losing adhesiveness and whiteboards getting erased. Virtual whiteboarding is a great option for teams because it’s easy to access and enables real-time updates.

Re-work and redundancy

Recreating stories in a backlog can feel redundant. However, with dedicated software, this process can be streamlined, maintaining a seamless connection between user stories and development tasks. Addressing these challenges will ensure User Story Maps are effectively utilized in product development.

What happens after User Story Map is completed?

After finishing the User Story Map (USM), what comes next depends on your product’s stage and size.

Once all user stories are neatly mapped, it’s prime time to prioritize and narrow down the scope for the Minimum Viable Product (MVP). This becomes the foundation for creating the product backlog, a crucial step before app development kicks off.

*If you use Jira to manage your development process, leverage the Miro – Jira integration. It allows you to seamlessly convert user stories directly to the backlog and track the progress of each story on the created User Story Map. It streamlines your workflow and keeps everything in sync.

User Story Mapping with Droids On Roids

At Droids On Roids, User Story Mapping plays a great role, especially when we define product functionalities. It enables us to transfer the user flow diagram to the exact scope of the product.

We use USM to plan the future development scope, set clear goals and decide what to tackle first. Whether we’re outlining the most basic features or figuring out what comes next, we often use the MoSCoW (Must/Should/Could) technique to sort out the must-haves from the nice-to-haves. This approach is super useful for laying the groundwork for a successful project.

In our workshops, USM is one of our core tools. We slice each function into pieces that provide value, facilitating communication, driving teamwork and ensuring everyone is on the same page.

To sum up, User Story Mapping is a key component of our development processes. It helps us create applications that are not only technically perfect, but also meet user needs. Do you want to tell us about your idea? Let’s talk.


I hope my article has given you a better understanding of why User Story Mapping is so important for you as an app owner. It ensures that both you and the development team share the same vision and goals for the product. It serves as a roadmap for building the app correctly, focusing on users’ actual needs. 

This approach increases the likelihood of creating a successful product that users will love. Additionally, it promotes organization, prevents unnecessary feature bloat, and saves money in the long run. In summary, User Story Mapping can help you create a successful app that meets your business objectives.

Takeaway tips on User Story Mapping:

  • Define users and goal: Clearly understand users and system purposes before starting User Story Mapping.
  • Prioritize clarity: Prioritize a crystal-clear problem statement for effective user story compilation.
  • Consider virtual tools: Virtual whiteboarding tools like Miro streamline the process and enhance collaboration.
  • Iterate for improvement: Embrace an iterative approach for continuous refinement based on early feedback.
  • Integration benefits: If you’re using Jira, leverage the Miro – Jira integration for seamless progress tracking.

About the authors

Mark Rumianstev

Mark Rumianstev

Business Analyst

Seasoned Business Analyst dedicated to supporting product teams in business analysis and product ownership. Passionate about fintech and innovative solutions, he brings a wealth of experience in navigating complexity to the table. In his free time, Mark enjoys outdoor sports, especially biking and snowboarding.